IV Therapy, also known as intravenous therapy, is the administration of delivering nutrients and hydration directly into the bloodstream for immediate absorption and use by the body.IV Therapy is the fastest way to deliver nutrients throughout the body, because it bypasses the digestive system and goes directly into the organs, resulting in a 90-100% absorption rate (as opposed to only 20-50% possible orally).With one-third of UK workers experiencing anxiety, depression or stress (according to a PwC survey), it’s not a coincidence there is a growing need for preventative and therapeutic IV vitamin clinics, that help to boost energy levels and stimulate the immune system.Although the media portrays IV Therapy as the latest health craze popular among stressed urban professionals, athletes and Hollywood celebrities, the practice has existed for centuries.A Brief History of IV TherapyIV Therapy is nothing new in the medical community, nor is it a crazy fad. Medical professionals first attempted injecting medications into veins in the 1600s, but due to poor hygiene, the practice was abandoned.During World War I, IV Therapy became a lifesaving treatment, but it wasn’t until the 1960s, when Dr John Myers developed a world-famous cocktail of vitamins and minerals, that the intravenous vitamin therapy we know today began to really take shape.If you want like to know more, check out our post on the History and Development of Intravenous Therapy.What Are IV Therapies Used For?IV therapy is used for several purposes including:Hangover reliefAthletic performance recoveryImmunity supportCold and flu reliefInflammationDigestion issuesExhaustionWho Would Benefit From IV Therapy?Originally, intravenous nutrients were used mainly in hospitals for patients who were dehydrated, nutrient-deficient or unable to take medications orally.Nowadays, pretty healthy people can boost their wellness and energy levels from IV Vitamin Therapy.The stress of modern living can lower your immune system and general wellbeing: IV Therapy can give that much-needed boost, making it a realistic and practical option.While stress alone doesn’t cause us to catch a cold or a flu virus, it definitely weakens the immune system’s ability to respond to viruses, leaving us more vulnerable to infection and illness.So, if you want to boost your immunity, replace lost fluids and electrolytes after a boozy night out or support recovery from high-performance athletics – IV Vitamin Therapy can help to restore your body’s nutrient levels to their optimal state.Stress is the most common reason people come to us for the treatment. The majority of our clients choose the Myers Cocktail IV and Immunity Booster IV treatments to help them feel energised and boost their immunity.